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VP of Digital Marketing Sales - Automotive

Who are we? C-4 Analytics
We are a full-service advertising and digital-marketing company. We take the guesswork out of advertising. We don’t over-promise – we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but would never neglect Bing, Instagram, Twitter, or Snapchat. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We are proud to set trends in digital marketing with our patented dance moves. We were denied a patent for those dance moves. We love the practical applications of psychology to marketing but aren’t above a good practical joke. We are team players but love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but the cool, likeable kind of nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics. 

Who are you? VP of Digital Marketing Sales - Automotive

C-4 Analytics is seeking a VP of Digital Marketing Sales to help our company expand our cutting-edge presence in the automotive marketing space. The VP of Digital Marketing Sales is a strategic sales role that will help the company add more dealerships to our already growing client base and help foster a strong sales team to fit the needs of the organization. The requirements of this role include closing new business across brands and regions, sales team relationship building, internal and external collaboration, strategic and conceptual selling. The successful candidate will have a strong sales background who is eager to help strengthen and add to a growing sales team. First and foremost, this is a closing sales role. The VP of Digital Marketing Sales will be required to close sales while training and supporting the sales team to do the same.

A day in the life of a VP of Digital Marketing Sales:

  • Work with our CSO and the C-4 management team to create and implement sales strategies
  • Identify strategic business opportunities in order to hit new business target sales goals.
  • Focus on tier-3 automotive sales and ways to increase our client base
  • Position and propose tier-1 and tier-2 service offerings and models that can scale.
  • Document all strategies and activities and keep pipeline and opportunity value documents up to date in the CRM system
  • Assist Marketing; i.e webinars, regional presentations, etc
  • Maintain a solid understanding of the various buyers and buyer influencers and business models at both OEMs
  • Stay current on the latest automotive industry news and trends
  • Collaborate with head of Client Services and appropriate Account Directors to ensure success of certain strategic Dealer relationships germane to existing and prospective OEM relationships.
  • Work with the sales team, help train and encourage all sales members to successfully hit all sales goals.
  • Consistently close new business.

Requirements and Abilities:

  • THIS IS A CLOSING ROLE and requires the ability to pursue, manage, and close new strategic accounts.
  • The VP of Digital Marketing Sales will be required to communicate effectively with internal constituents both on the service delivery side and throughout a high collaborative team-based sales process.
  • The VP of Digital Marketing Sales is also a skilled presenter to small and large groups both online and in person.
  • A bachelor’s degree in a related field as well as 3+ years of prior automotive experience is required.
  • The VP of Digital Marketing Sales can expect to spend as much as 20-30% of their time on the road.

More about us: 

C-4 Analytics is a fast-growing private digital marketing company, one with a roster of local and national clients and a focus on delivering real results based on an in-depth understanding of business needs and challenges, in addition to constant research of current practices, separating what works from what doesn't. We are committed to developing innovative solutions and to providing the highest level of accountability and customer service.

  • 200-plus employees across Client Services, SEO/Content, Paid Search, Creative, Social Media, Product, Sales and Operations teams
  • Specialization in automotive digital marketing with additional experience in health care, energy, retail and other verticals
  • Three main office locations with headquarters in Wakefield, MA, and offices in Chicago, IL and Ann Arbor, MI
  • We're located in Wakefield, MA which is a convenient commute (by car) for most folks in the Greater Boston area.

Bragging Rights

  • 4-time National Best and Brightest Places to Work For Winner
  • Hands-on training opportunities with leading companies like Google and Facebook
  • Best-in-industry client-to-employee ratio

Employee Perks

  • Competitive salaries and benefits packages, including 401k match
  • Monthly work-from-home days and generous PTO policies
  • Agency-wide volunteer days and company-sponsored team outings
  • Weekly Innovation Hours and Lunch-and-Learns for employee development

Want to know more? Want to become part of our Business Development team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us continue to grow and deliver the highest level of client service.

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