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Corporate Sales Trainer and Performance Coach

Corporate Sales Trainer and Performance Coach: Wakefield, MA – C-4 Analytics

C-4 Analytics is a fast-growing, private, digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. We are currently hiring for a Corporate Sales Trainer and Performance Coach: Wakefield, MA – C-4 Analytics, as we look to expand our team.

Who are you? Corporate Sales Trainer and Performance Coach

C-4 Analytics is looking for a Corporate Sales Trainer and Performance Coach who will ensure the maximum effectiveness of the sales team by developing and implementing training programs, designing and delivering training sessions on company services and business practices, and conducting individual performance coaching. We are looking for someone with strong corporate sales training and performance skills who is able to coach, mentor, provide real-time feedback and provide support to sales team members to ensure they are working at peak performance at communicating our valuable digital marketing solutions into automotive dealer prospects. We offer a superior service and industry-leading strategies, and we are looking for someone to help our sales team become more effective at communicating our value-proposition to potential clients. Our sales team is a fast-growing and high performing team and we are  looking for someone to help continue to grow, build and scale the team.

As a Corporate Sales Trainer and Performance Coach, you are: 

  • Data-driven: You will assist in identifying and standardizing sales reporting for internal business review and help create and manage custom salesforce reports. 
  • Metrics-driven. You know how many calls, meetings, and emails it takes to close a client and you know how to work with the sales team to accomplish this.
  • Hands-on: You’ve got your pulse on the team’s performance  and you are working with the day-to-day tasks that the salespeople are working on. You work one-on-one with members of our sales team and provide real-time actionable feedback and conduct training needs analysis to ensure performance standards are being met.
  • Analytical: Working with our Sales Leadership, you will focus on enhancing  sales productivity through streamlining processes and managing policies and directives. You will also perform drill down analysis to identify areas of sales performance opportunity.
  • Action Oriented: You will work with Sales Leaders to identify sales skill gaps and develop training and coaching opportunities to address them, and create physical and digital learning material for new and experienced sales members to reduce ramp up time, and increase win rates.
  • An excellent communicator: You will teach, coach and develop individuals in-person and virtually. 

A day in the life of the Corporate Sales Team Performance coach:

  • Assist in meeting sales deadlines by report generation and analysis for C-Suite Executives including but not limited to; sales forecast projections and sales plan 
  • Overseeing sales phone calls, including cold calling potential clients to gather information and data, and sales presentations.
  • Reviewing, analyzing and managing monthly commission reports in order to identify low performing sales members.
  • Work with individual sales team members to develop their skills to achieve their sales goals and KPI targets
  • Assists with developing and monitoring performance reviews including succession plans and performance improvement plans
  • Develop training curricula, instructor manuals, learner guides, coaching guides and other materials, and/or script and utilize digital training programs that meet identified learning goals

Requirements of the Corporate Sales Trainer and  Performance coach:

  • Bachelor’s Degree required
  • Digital Marketing experience is preferred
  • 3+ years of experience designing and implementing business development training and performance coaching programs
  • 3+ years of experience working with a CRM (salesforce preferred) to produce performance reports through reviewing, analyzing and evaluating datasets
  • 5+ years of experience in sales management or performance improvement role
  • 5+ years of combined inside/outside sales experience is preferred
  • Experience selling digital marketing or related service is preferred, but not necessary.
  • Experience working cross-functionally and strong collaboration skills -- demonstrated ability to prioritize, build trust and influence at all levels of the Sales and Learning and Development team.
  • Must possess excellent verbal and written communication skills and presentation skills
  • Must be able to manage multiple concurrent tasks and priorities with accuracy and attention to detail
  • Demonstrated ability to achieve high performance goals and meet deadlines in a fast paced environment
  • Must have excellent organizational skills
  • Must display a high degree of confidentiality, professionalism, and emotional maturity
  • Some travel required

Working at C-4 Analytics

C-4 Analytics is a full-service advertising and digital marketing company committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. Key details about our company include:

  • We have 200-plus employees across Client Services, SEO/Content, Paid Search, Creative, Social Media, Product, Sales and Operations teams
  • We specialize in automotive digital marketing, and the rest of the industry follows our lead
  • We have three main offices: our headquarters in Wakefield, MA, and offices in Chicago, IL and Ann Arbor, MI

Employee Perks & Bragging Rights

  • Competitive salaries and benefits packages, including 401k match
  • Hands-on training opportunities with leading companies like Google and Facebook
  • Weekly Innovation Hours and Lunch-and-Learns for employee development
  • 8-time National Best and Brightest Places to Work For Winner
  • Agency-wide volunteer days and company-sponsored team outings
  • Best-in-industry client-to-employee ratio

What our Employees Say:

Want to know what makes working at C-4 Analytics so rewarding? Take it from the true experts: our current teammates. Recent surveys about our workplace and culture suggest that our staff loves:

  • The People: It's not just a cliché; we have the best, hungriest and smartest team in the business.
  • The Culture: Teamwork. Camaraderie. Perseverance. We hire for these traits, and it shows.
  • The Growth: We place a real emphasis on training, development and career planning.
  • The Trust: Our managers empower their people and teams to thrive in their own ways.
  • The Challenge: We work in a competitive industry and a dynamic field. You'll never be bored!

More About C-4 Analytics

C-4 Analytics is a full-service advertising and digital marketing company. We take the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likeable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

Want to know more? Want to become part of our growing Sales Team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us continue to grow and deliver the highest level of client service.

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