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Business Development Manager

 Business Development Manager: Wakefield, MA – C-4 Analytics

C-4 Analytics is a fast-growing, private, digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. We are currently hiring for a Business Development Manager: Wakefield, MA as we look to expand our team and support our growing roster of local and national clients.

Who We're Looking For: Business Development Manager - Wakefield, MA

The Business Development Manager works closely with the sales team and executive management to lead a team in identifying qualified leads in order to drive business growth. The Business Development Manager plays an important role by ensuring Business Development Representatives make first contact with prospects and winning appointments for their teammates in sales to present C-4's unique value proposition. The BDM reports to the Chief Sales Officer (CSO).

A day in the life of a Business Development Manager: Wakefield, MA

  • Distribution and balancing workload among employees in accordance with established workflow and job specialization.
  • Provide individualized coaching on call approach
  • Ensuring the Business Development team members adhere to the following expectations:
    • Prospect via cold calling, email, social media outreach 
    • Leverage existing data and also identify key contacts and account information 
    • Develop and foster relationships with prospects 
    • Develop qualified opportunities for the sales team to pursue and close
    • Book one appointment per day on average
    • Maintain a high level of activity. 
      • Average 100 activities per day (or 2000 activities per month)
      • Average 1290 calls per month 
      • Average 120 connects per month.
    • Maintain a show rate of at least 70%
    • Perform complete cadence management
    • Thoroughly follow and complete the sales process when booking appointments. (invites sent, discovery calls set, SalesLoft / Salesforce up to date with correct data, etc...)

Please note: while C-4 Analytics is currently operating remotely, this position will eventually be expected to report to our Wakefield, MA, office.


  • BA/BS degree
  • At least three (3)+ years of supervisory experience leading an inside sales team in accomplishing assigned work and also performing non-supervisory work required by Business Development Representatives.
  • At least five (5)+ years of inside sales experience in a high volume, cold call sales environment, objection handling experience and qualifying decision makers
  • At least five (5)+ years of CRM experience using software such as Salesforce, SalesLoft, Hubspot, etc to maintain clean sales pipeline data
  • Operate as a self-starter with a strong work ethic and attention to detail


  • Digital Marketing Agency experience selling digital marketing services or related services
  • Prior experience training and onboarding an inside sales team 
  • Automotive industry knowledge

Working at C-4 Analytics

C-4 Analytics is a full-service advertising and digital marketing company committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. Key details about our company include:

  • We have 200-plus employees across Client Services, SEO/Content, Paid Search, Creative, Social Media, Product, Sales and Operations teams
  • We specialize in automotive digital marketing, and the rest of the industry follows our lead
  • We have three main offices: our headquarters in Wakefield, MA, and offices in Chicago, IL and Ann Arbor, MI

Employee Perks & Bragging Rights

  • Competitive salaries and benefits packages, including 401k match
  • Hands-on training opportunities with leading companies like Google and Facebook
  • Weekly Innovation Hours and Lunch-and-Learns for employee development
  • 8-time National Best and Brightest Places to Work For Winner
  • Agency-wide volunteer days and company-sponsored team outings
  • Best-in-industry client-to-employee ratio

What our Employees Say:

Want to know what makes working at C-4 Analytics so rewarding? Take it from the true experts: our current teammates. Recent surveys about our workplace and culture suggest that our staff loves:

  • The People: It's not just a cliché; we have the best, hungriest and smartest team in the business.
  • The Culture: Teamwork. Camaraderie. Perseverance. We hire for these traits, and it shows.
  • The Growth: We place a real emphasis on training, development and career planning.
  • The Trust: Our managers empower their people and teams to thrive in their own ways.
  • The Challenge: We work in a competitive industry and a dynamic field. You'll never be bored!

More About C-4 Analytics

C-4 Analytics is a full-service advertising and digital marketing company. We take the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

Want to know more? Want to become a leader of our Inside Sales Team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us continue to grow and deliver the highest level of client service. 


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